UPS
CHALLENGE
create a holiday campaign to stand out from typical holiday themes
Every December ring’s in a holiday tradition steeped in wonderment: husbands missing holiday deals to shop last minute. Your hero wives have shopped for everyone else in the family. You only shop for her. Get it together, man. UPS express shipping delivers support to these weary men. For while the rest of the world prepares ahead of time, we know, when it comes to holiday deliveries: December’s for the boys.
IDEA
manifesto - “december’s for the boys”
our campaign rolled out with a billboard and a gentle reminder. a running clock starting dec 1 until dec 25.
our print ads aimed to inform these men they're not alone, and UPS is here to help with their affliction. delivered with cure.
